corporate — Margaret de Silva

I work with companies of all sizes, including global B2B brands, national medical resarch groups, tech startups, and consumer-facing small businesses on editorial strategy, messaging, and content delivery.

Below is a selection of blogs, white papers, special reports, advertising campaigns and other corporate copy that I have recently developed.

The Centre of Research Excellence in Stillbirth

Communications for peak research consortium on stillbirth in Australia, including PR and social media management, copywriting, and coordination of the new Stillbirth CRE website in 2021.

Capilano University

Media planning, purchasing and copywriting for Capilano University digital and out-of-home 2019 campaign

Example of social media tiles developed as part of the Capilano University 2019 brand campaign, which focused on the stories

Alida (Vision Critical)

Content planning and copywriting for Alida corporate blog (formerly Vision Critical)

2017 was just the tipping point for AI Vision Critical — 2017 was just the tipping point for AI *Vision Critical*

Can you transform angry customers into loyal ones? Vision Critical — Can you transform angry customers into loyal ones? *Vision Critical*

Creating work for fun: Q&A with Vision Critical Chief Technology Officer, Alan Price Vision Critical — Creating work for fun: Q&A with Vision Critical Chief Technology Officer, Alan Price *Vision Critical*

Why value-based brands are making an impact Vision Critical — Why value-based brands are making an impact *Vision Critical*

Incognito Software

Content planning, buyer journey mapping, and development of editorial strategy including quarterly reports/white papers, regular blogs, email campaigns and PR for B2B technology provider Incognito Software.

IPDR vs DPI: What's the difference? — IPDR vs DPI: The battle for big data *Incognito Software*

TW Telecom Expands Services with IPAM and DNS Solution Incognito Software — Telco expands offerings while reducing support calls by 50% *Incognito Software*